The "Worthless" Car Every Executive Turned Down... Then It Became the World's #1 Car | The Beetle
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The "Worthless" Car Every Executive Turned Down... Then It Became the World's #1 Car | The Beetle
78 просмотров · 2 нед. назад
YouCan Studio
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78 просмотров · 2 нед. назад
In 1945, top automotive moguls—including Ford executives and Sir William Rootes—insisted the little round car was "too ugly, too noisy, and not worth a damn." They predicted it would collapse within two years.
Every major Allied country was offered the Volkswagen factory for free. They all walked away.
Instead, Major Ivan Hirst—a 28-year-old British officer with no grand master plan—stood on a wet, bombed-out factory floor and pulled off the greatest turnaround in automotive history. This is the story of how a car everyone rejected went on to sell 21,529,464 units, passing the Ford Model T to become the best-selling single platform on Earth.
Were the experts right to walk away, or did one officer see what nobody else could? Watch until the end to decide.
#VWBeetle #AutomotiveHistory #BusinessStories #Volkswagen #UnderdogStory