Why Sears Built the World's Tallest Building — Then Lost It

Why Sears Built the World's Tallest Building — Then Lost It Subscribe: ‪@BuildtoRemember‬ In 1973, Sears opened the tallest building in the world. Just two decades later, the retail giant was leaving the very skyscraper it had built. How did America's legendary department store empire end up building a 110-story tower in Chicago? And why did Sears eventually sell one of the most famous buildings in the world? In this episode of Built to Remember, we uncover the extraordinary story of the Sears Tower — from the company's enormous ambitions in the early 1970s to the engineering achievement that transformed Chicago's skyline, and the business decisions that ultimately led Sears to walk away. Discover why Sears needed so much office space, how the tower became a symbol of American corporate power, and what happened as the retail world began to change. Today, the building is known as Willis Tower. But its original name still tells one of the most fascinating stories in American business history. The products you remember. The stories you never knew. Subscribe to Built to Remember for nostalgic documentaries about iconic American companies, forgotten products, legendary buildings, and the stories behind them. Do you still call it the Sears Tower or Willis Tower? Tell us in the comments! #SearsTower #Sears #Chicago #WillisTower #BuiltToRemember