How To Find Your Niche as a Creator — With Gigi Robinson

How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches. --- In this episode, host Kirsti Lang dives into Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business. Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it. Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in. Listen in for tips on: 🎯 Experimenting early to discover your true niche 🛠️ Building a media company mindset and treating your brand like a business💡 Choosing the right platform (hello, Instagram!) and why LinkedIn might surprise you 💼 Gigi’s best advice for creating content as a new creator or small business Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy. ✨ Gigi on Instagram: instagram.com/itsgigirobinson ✨ Gigi on TikTok: tiktok.com/@itsgigirobinson ✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson --- Get started with Buffer: buffer.com Join the Buffer community: https://buffer.com/community Follow us on social: Twitter:   / buffer   Instagram:   / buffer   LinkedIn:   / bufferapp   TikTok:   / bufferapp   Facebook:   / bufferapp   Mastodon: https://mastodon.world/@buffer