How AI decides which brands to trust (and how to influence it)

Why does AI recommend your competitor instead of you? Two marketing experts break down how AI evaluates brands, and how to get yours trusted and cited. Steve Kearns and Kurt Lambert unpack exactly how AI decides which brands to surface, cite, and recommend, and what marketers can actually do to influence it. What's covered: Why buyer behavior is shifting toward AI-first research Traditional search vs. SEO: what's actually dead The SEO, AEO, and GEO hierarchy, explained Why generic content is losing visibility How often to refresh content for AI search Writing for humans and AI at the same time Check out our article based on this webinar: https://www.cmoalliance.com/how-to-ge... Meet your experts... Steve Kearns Sr. Director, Community & Customer Marketing at Jasper Kurt Lambert Senior GEO Strategy Manager 👋 About us The CMO Alliance is a collective of passionate Chief Marketing Officers worldwide. We launched in January 2021 and are now on a mission to support CMOs to do great things. We aim to provide a space for our fellow CMOs to connect with and learn from each other. 🔗 So, let's connect! → CMO Alliance: bit.ly/3S3oMzg → Join the community: bit.ly/3U0uOTQ → CMO Convo podcast: bit.ly/47B1neu → CMO Convo on Spotify: open.spotify.com/show/2wychUym6N7JqXcwjr6hBw → CMO Convo on Apple: podcasts.apple.com/us/podcast/cmo-convo/id1565531355