Andy Hamilton on Weather Risk, Food Safety & Reclaiming the Produce Narrative

From weather disruptions and supply planning to food safety and the speed of misinformation, Andy Hamilton of Markon joins The Fresh CrEd from the IFPA Foodservice Conference in Monterey for a conversation about what the produce industry needs to be watching next. Andy shares how Markon approaches contingency planning across growing regions, why market intelligence matters, and why the industry has an opportunity to do a better job separating fact from fiction when stories begin moving faster than the facts. The conversation also touches on Markon’s public market reports, boots-on-the-ground crop intelligence, and how that information reaches operators and culinary teams across the country. Recorded at the IFPA Foodservice Conference in Monterey, California. The Fresh CrEd’s IFPA Foodservice Conference coverage is presented by Wiggins Farms, with featured coverage support from SunFed and IFCO. Topics include: • Weather risk and supply disruption • Contingency planning • Food safety conversations • Media and social media narratives • Separating fact from speculation • Markon market intelligence • Crop and commodity reporting • Foodservice produce #FreshProduce #Foodservice #IFPA #Markon #ProduceIndustry