The Trust Factor Elevating CX Through Better Data for Commercial Success in Life Sciences - Partner

Why data reliability is the foundation of trust in life sciences — a joint session with Focal CXM. In this powerful session hosted by Focal CXM and Datagaps, Mary Gainor Kirchner, Adithya Buddhavarapu (CEO, Focal CXM), and Anand Rao (GTM Leader, Datagaps) dive deep into why data reliability is the foundation of customer trust, compliant experiences, and commercial success in life sciences. ➡️ Learn more about Focal CXM: https://focalcxm.com/?utm_source=yout... ➡️ Learn more about Datagaps: https://www.datagaps.com/?utm_source=... Key topics covered: ✅ Rebates process challenges (animal & human health) and how to ensure accurate, timely payouts ✅ Veeva Vault CRM → Salesforce migration: protecting data integrity before, during, and after cutover ✅ Automating Power BI / Tableau report validation to eliminate manual checks and build executive trust ✅ Live demos of data reconciliation, observability, and validation flows ✅ The future: vertical/agentic AI-driven observability tailored to life sciences processes Whether you're in commercial ops, market access, IT, analytics, or compliance — this session shows practical ways to create trustworthy data pipelines ready for AI and analytics. ⏱️ Timestamps: 0:00 – Welcome & Agenda 1:01 – Speaker Introductions 1:43 – Focal CXM Overview & Life Sciences Data Challenges 5:03 – Use Case 1: Rebates Management 7:45 – Use Case 2: Veeva to Salesforce Migration 9:22 – Use Case 3: BI Reporting Trust (Power BI/Tableau) 12:42 – Datagaps Platform Introduction 30:49 – Live Demo: Rebates Data Validation 31:12 – Live Demo: Veeva ↔ Salesforce Comparison 33:22 – Live Demo: Power BI Automated Testing 35:26 – Future Vision: AI + Vertical Observability 37:05 – Live Q&A Highlights 43:04 – Final Thoughts & Closing ▶️ Explore our Industry page: https://www.datagaps.com/industries/l... page ▶️ Explore Datagaps DataOps Suite: https://www.datagaps.com/dataops-suit... If you have questions after watching, drop them in the comments — the team would love to hear from you! 🔔 Subscribe for more life sciences data trust and DataOps insights. About Datagaps: Datagaps helps enterprises automate data & analytics testing across ETL, BI, data quality and observability — a Representative Vendor in the Gartner® Market Guides for DataOps Tools and Data Observability. #LifeSciences #DataReliability #CommercialExcellence #RebatesManagement #Veeva #Salesforce #PowerBI #DataValidation #AIObservability #PharmaData #CustomerTrust