Did Perez Hilton Profit from Crurelty?

Why do people keep doing things that make everyone hate them? In this episode of Psychology & Behaviour, Paul and Helen explore the fascinating psychology behind Perez Hilton's controversial persona, his rise through celebrity gossip, and how attention, outrage, and negative reactions can actually reinforce behaviour. From the early days of celebrity blogs to today's rage-bait culture, we look at how social rewards can shape what people post — even when those rewards come in the form of hate, criticism, and angry comments. The episode explores: • Why attention can reinforce controversial behaviour • How the Perez Hilton persona shaped his public behaviour • Why negative attention can still be a reward • How money, views, comments, and access reinforce behaviour • The connection between Perez Hilton and modern rage bait • Why people may continue behaviour that others strongly disapprove of • How social media feedback can turn behaviour into a habit Is hate really a punishment if it keeps bringing you attention? Watch the full episode to find out. ---------------------------------------------------------------------------- 𝗝𝗨𝗦𝗧 𝗔 𝗥𝗘𝗠𝗜𝗡𝗗𝗘𝗥: We focus only on the psychology and behaviour shown in the clips we watch, in real time. We don’t research cases, discuss motives, or cover crime details. 𝗥𝗘𝗤𝗨𝗘𝗦𝗧 𝗔 𝗩𝗜𝗗𝗘𝗢 https://forms.gle/Vx4U8uuYJeUh45xm7 𝗝𝗢𝗜𝗡 𝗧𝗛𝗘 𝗦𝗨𝗕𝗦𝗧𝗔𝗖𝗞 https://www.truecrimecult.com