Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong

This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them. They revisit the backlash to their Shane Gillis discussion and make the case for disagreement without outrage. Then they examine Louis Vuitton’s dispute with Molly Tea in China and discuss why cultural context can matter as much as being legally right. The conversation also covers the 2026 Victoria’s Secret Fashion Show, including whether it built on the brand’s legacy or leaned too heavily on nostalgia and celebrity reach. Camille and Phillip critique an Apple HomePod ad for losing sight of the product, and debate Kelly Clarkson’s public complaint about her experience at a Brooklyn store. Along the way, they return to the four pillars of a strong brand: product, story, experience, and consistency. In this episode 00:00 Intro 2:30 The Shane Gillis backlash and making room for disagreement 16:47 Louis Vuitton, Molly Tea, and cultural strategy in China 30:11 What the Victoria’s Secret Fashion Show got right—and missed 42:32 Why the Apple HomePod ad became a conversation about the family 49:09 Kelly Clarkson, Art of Play, and customer experience Subscribe for more conversations about branding, culture, and business. #TheArtOfTheBrand #BrandStrategy #Marketing #Business** Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore