How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store & Amazon.    In this episode, Tariq shares how BLD BRO grew from a small Instagram community into a multi-million-pound eCommerce brand. He reveals the practical decisions behind that growth, including their Amazon launch, lean SKU strategy, in-house fulfilment, and why they outsource specialist marketing expertise instead of trying to do everything themselves.    Hit PLAY to hear:  • 🚀 How BLD BRO grew from250 Instagram followers to £3.5M in sales  • 🛒 Why Amazon became a third of UK revenue within months of launch  • 📦 The 5-SKU strategy that keeps growth simple and profitable  • 💡 Why they rejected Kickstarter despite already having a community  • 🧠 The founder mindset shift: “We’re not eCommerce experts”  • 🏭 The surprising reason they insist on keeping fulfilment in-house in Birmingham    Key timestamps to dive straight in:  [05:41] Early funding and avoiding crowdfunding  [09:45] Keeping product line focused  [10:59] Managing product diversity and packaging  [16:41] Building an eCommerce team  [17:43] Optimizing website conversion strategies  [23:00] Starting the hair loss journey  [25:58] Listen to Tariq’s Top Tips!    Full episode notes here: https://ecmp.info/610 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy