Fireside Chat: Golden Path Playbook | Laura Patterson & Sara T. Brand | InnoVIBE 2025

A conversation about the path from marketing performance to durable enterprise value — moderated by someone who's spent two decades helping global companies link marketing to business outcomes. Moderator — Laura Patterson, Founder & President of VisionEdge Marketing. Specialist in marketing performance measurement and analytics, with over two decades in strategic marketing transformation. In conversation — Sara T. Brand, Founding General Partner at True Wealth Ventures. Her fund is focused on women-led innovation, drawing on her background in sustainability, engineering, and corporate leadership. She invests in early-stage companies in health and sustainability, and supports portfolio companies through impact-driven growth. The Golden Path Playbook fireside chat, on the InnoVIBE 2025 stage. Hosted by TiE Dallas | Presented with SMU Cox SPEARS Institute for Entrepreneurial Leadership #InnoVIBE2025 #TiEDallas #WomenInVC #ImpactInvesting