How Branded Merchandise Builds Employee Belonging | Crissy Manwaring | CultureCon

What makes a piece of branded merchandise something people keep instead of something they throw away? In this CultureCon webinar, Crissy Manwaring of Robertson makes the case that branded merchandise is more than a giveaway. Chosen well, it becomes a cultural artifact that shapes the employee experience at every stage of a career, from a campus recruiting takeaway to a retirement gift. The right product at the right moment acts as an emotional anchor, offering tangible evidence of belonging. In this session, you'll learn: When to gift for maximum impact when building culture or driving change How to create meaningful brand artifacts instead of brandfill Practical tips for effectively merchandising your brand About the speaker: Crissy Manwaring is SVP Strategy, Business Development at Robertson, a branded merchandise company focused on building brand connection through products people actually keep. Read the companion article: https://www.cultureconusa.org/post/br... Learn more about CultureCon: https://www.cultureconusa.org/?utm_so... #EmployeeEngagement #BrandedMerchandise #EmployeeExperience #WorkplaceCulture #Belonging #CorporateGifting #HR #Leadership #CultureCon