The Beginner's Guide to Claude Projects: Create Content That Converts

Tessabella Jelten joins The Broke Agent to discuss how real estate agents can stop using AI like an amateur and start scaling their marketing with Claude Projects. Learn how to build centralized context windows that master your specific branding, voice, and marketing goals. If you feel like ChatGPT or standard AI models are turning you into a "jack of all trades, master of none," this conversation is your blueprint to fix it. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx _______ 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to The Broke Agent YouTube Channel:    / @thebrokeagent   📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://claude.ai ⏰ Timestamps: 00:00 - 00:50 Intro 00:57 Why should people use Claude Projects? 03:16 The best way is to breakdown what type of content do you want and desired outcome 07:12 What sort of project should Real Estate Agents create for their content? 07:28 Content 1: Hyperlocal 10:02 What should I be gathering to train the project? 11:23 Hack with Content is “Talking about stuff that you actually loved” 17:49 Learning Methods: Hands-on practice vs. external resources 22:04 Content 2: Property Specific 24:00 Content 3: Agent to Agent ✅ Stay Connected With Us — 👉 Connect with The Broke Agent:   / thebrokeagent   👉 Connect with Tessabella Jelten:   / tessaabellaa   ________ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcp... 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byr... ________ #RealEstateMarketing #ClaudeAI #AIForRealEstate