How to SURVEY Construction: Best Practices (12-9)

You are creating a survey and you want to do it right. Dr. Daniel uses real-world examples of good and bad survey design to show you mistakes to avoid and how to fix common errors in survey design. Push Polling Ambiguous Questions Unbalanced Answer Scales Best Practices for Sentiment Scales Mismatched Answer Scale Overlapping Answer Options Double-Barrel Items Non-response Error Over-response Error