Improving Data 360 Hygiene, Jordan Seeley & Mikayla Matzdorf

This session is a high‑energy, behind‑the‑curtain look at how Salesforce architects Jordan and Mikayla tackled one of the biggest pain points in Data 360: the chaos of scattered configurations, hidden technical debt, and the sheer sprawl of data streams, lake objects, calculated insights, segments, activations, identity resolution rules, and more. They kick things off with humor (“wrong session, not personal hygiene — data 360 hygiene”) before diving into how they dog‑fooded Salesforce’s own agent‑based development tools to rapidly prototype a unified dashboard that surfaces every component needing attention across the platform. What started as a $25 cloud‑generated prototype became a fully refactored, scalable, builder‑pattern‑driven package designed for real‑world orgs — replacing lazy client‑side pagination, cleaning up test classes, swapping brittle HTML for Salesforce UI components, and ensuring the whole thing stays lightweight, conflict‑free, and easy to extend. It’s part live demo, part architectural masterclass, part AI‑powered dev story, showing admins and architects how to bring order to Data 360’s complexity and finally get a single, friendly interface to manage the entire ecosystem.