The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37... Elder Boy: https://drive.google.com/file/d/1i6cC... 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren:   / schnipper   Follow Josh:   / joshuajcohen   Original music by London Bridge:   / londonbridgemusic   Edited and produced by Adam Conner:   / adamonbrand