Beyond Borders: Spirituality, the Future of South Asian Music (Part 2) | Jaddan Comerford & Sid Todi

In Chapter 3 of 'The Evolution of South Asian Music', we're exploring what it really takes to build a global music movement Beyond Borders: Spirituality, Partnerships & the Future of South Asian Music. Over the past few chapters, we've spoken a lot about South Asian music travelling beyond borders. But music doesn't go global on its own. Behind every breakthrough are the people building the bridges — connecting artists, audiences and industries across markets. In Part 2, Akhila Shankar and Roochay Shukla continue with Jaddan Comerford, founder and CEO of UNIFIED Music Group, and Sidhartha Todi, founder of STARtist Management and 7Entertainment. Together they discuss: • The rise of Devotional Music in Live Touring • Taping into the booming energy of regions like Northeast India • Decoding current trends in Recording Music • Uncovering the critical market changes and evolving consumer behaviors Listen to the podcast: https://linktr.ee/evolutionpoddy #SouthAsianMusic #MusicPodcast #IndianMusic