Why Smart People Fall for Scams (And What to Do Next) | Between Takes

You know what a scam looks like. That’s exactly what scammers are counting on. On this episode of "Between Takes," Kristle Khoury, VP of Marketing at PeopleConnect, draws on 25 years in marketing and PR to explain how scams have changed, and why AI is making them harder to spot than ever. She walks through what to do the moment you realize you’ve been scammed, why younger “digital natives” are getting hit at higher rates than you’d think, and the red flags that should make you hang up the phone. She also gets real about the shame people feel after falling for a scam, why it’s not a matter of being smart enough, and the story of a convincing call from her own “utility company.” 🔗 LINKS Stream the full story: https://www.thebalancingact.com Learn more about OmniWatch: https://www.omniwatch.com CHAPTERS 0:00 Meeting Mario Lopez and Courtney Lopez on "The Balancing Act" 0:48 From marketing to scam protection 1:27 You clicked the link. Now what? 2:54 Getting help if you’re not a member 3:52 Your whole life is online 4:30 “It won’t happen to me” 5:14 Why this work is personal 5:45 The shame of getting scammed 6:36 The biggest misconception 6:59 Seniors vs. digital natives 7:55 The latest scam trends 9:04 Red flags (and why it’s okay to ghost a scammer) 9:59 What keeps her in this work 11:28 Balancing education and empathy 12:34 The Make It Right pledge 14:37 Explaining the dark web without the fear 15:32 Rolling with life’s curveballs #ScamAwareness #IdentityTheft #CyberSecurity #BetweenTakes #TheBalancingAct