Is RCS about to transform the economics of business messaging?

“RCS is a totally different paradigm for brands and consumers. But that also means it's a totally different paradigm for carriers.” In this Technology Reseller News podcast, I spoke with Dave Boddington of Infobip about how Rich Communication Services (RCS) is moving messaging beyond traditional SMS. With Apple's adoption accelerating RCS availability, brands can now offer verified identities, rich media, interactive conversations and even transactions directly through messaging. Boddington calls RCS the “Swiss army knife of messaging.” But the bigger story may be the opportunity for carriers. Infobip's newly launched RCS BusinessOS is designed to help operators monetize this emerging ecosystem, manage traffic and develop new revenue models. Read the announcement https://telecomreseller.com/2026/09/1... #RCS #Infobip #Telecom #BusinessMessaging #MobileOperators #CustomerExperience #CPaaS