Greyd Conversations #20 - The Hidden Complexity of Global Websites

In this episode of Greyd Conversations, Greyd COO Sandra Kurze chats with Thibaud Guerin (Agency Partnerships Manager at Weglot) about what companies and agencies need to consider when taking websites global. They dive into the difference between translation and localization, who should own multilingual content across headquarters and local teams, and why multilingual SEO – and increasingly GEO for AI-powered search – is its own discipline. Thibaud shares practical strategies for scaling international websites, including how to prioritize, when to run one global site versus separate regional ones, and how AI is changing both translation quality and the business case for entering new markets. This episode offers actionable insights to help agencies move beyond one-off translation projects and become real growth partners for their clients. The takeaway: Going global is no longer a translation project – it's a growth strategy. Links: Weglot: https://www.weglot.com/ Our Socials ⬇️ ✅ X / Twitter - https://x.com/greyd_suite ✅ LinkedIn -   / greyd-gmbh   ✅ Instagram -   / greyd.suite   ✅ Facebook -   / greyd.suite   0:00 Translation vs. localization 6:08 Who really owns global content? 9:05 What you need to know about multilingual SEO 17:50 Multilingual SEO in the age of AI 20:30 Does AI make localization more important? 23:57 How good are AI translations today? 27:20 How Weglot automates website translation 31:19 The business case for going global 33:31 Multilingual websites in 5 years 36:02 One global site or many regional ones? 40:38 What agencies should offer beyond translation 47:07 The mistakes companies keep making