Creating value beyond the product - Ev Garde , Head of Marketing, Tool Services, Hilti GB

In this episode, Ev Garde, Head of Marketing, Tool Services at Hilti GB, explains how the business creates value beyond the product by combining tools, software and services to solve customer problems. He shares practical B2B customer experience insights on turning customer feedback into innovation, building trust through direct relationships, and designing solutions around outcomes rather than products. The conversation explores B2B digital transformation strategies, from subscription services and IoT-enabled asset management to using AI for operational efficiency and reducing admin for customer-facing teams. Tune in for a practical discussion on customer-led innovation, service-driven growth and scaling digital transformation in B2B. https://biglight.co.uk/theb2bexperience