Small Deadlines, Big Topics: Using AI + Human Intelligence for Complex Media Research | Amrita Sidhu

How do you answer a client's biggest questions when time is limited and the data volume is enormous? In this AMEC Global Summit session, Amrita Sidhu, Managing Director at Medianet, shares how a hybrid AI-human methodology was used to analyse thousands of Australian news articles alongside survey data to help News Corp Australia better understand gender representation in the media. By combining AI-powered byline analysis with expert human interpretation, Medianet was able to rapidly process complex datasets, identify meaningful trends, and deliver robust insights within a demanding timeframe. The project later expanded beyond the original brief to explore gender representation across mainstream Australian media and within large language models (LLMs), creating a valuable resource for the wider media industry. This practical case study demonstrates how AI and human expertise can work together to answer complex research questions, generate high-quality insights, and support evidence-based decision-making. Key Topics Covered ✅ AI-human research methodologies ✅ AI-powered media analysis at scale ✅ Gender representation in Australian news media ✅ Analysing thousands of news articles with AI ✅ Byline analysis and media intelligence ✅ Human expertise in AI-assisted research ✅ Large language models (LLMs) and information visibility ✅ Data-driven media measurement ✅ AI for communication measurement and evaluation ✅ Delivering actionable insights under tight deadlines ✅ Representation of expert voices across media channels ✅ The impact of media platforms on gender visibility Speaker Amrita Sidhu Managing Director, Medianet 2026 AMEC Global Summit Location: Hyde 2 The Dublin Royal Convention Centre, Dublin, Ireland Who Should Watch? Communication Professionals PR Professionals Media Intelligence Specialists Insight and Analytics Teams Research Professionals Marketing Leaders Data Analysts AI Strategy Professionals Media Researchers Measurement and Evaluation Specialists As AI becomes an increasingly important tool for research and analysis, this session provides a practical framework for combining machine efficiency with human expertise to deliver reliable, meaningful, and strategic insights. ........................ Amrita Sidhu, Managing Director of Medianet, presents a real-world case study demonstrating how AI-human methodology can be used to analyse large-scale media datasets under tight deadlines. The session explores gender representation in Australian media, AI-powered byline analysis, communication measurement, media intelligence, and the role of large language models in shaping visibility and representation. Attendees gain practical insights into combining artificial intelligence and human expertise to generate trusted research outcomes.