I Tried Blind Ranking 5 Accounting Firms on LinkedIn

What makes an accounting firm’s LinkedIn page stand out? In this video, Cam blind ranked five accounting firms on LinkedIn with no idea which firm is coming next and no changing rankings once they’re locked in. Along the way, Cam reviewed their branding, banners, content, video, and engagement, plus how they use LinkedIn features to attract clients and prospective employees. If you manage LinkedIn marketing for an accounting firm, you’ll find practical ideas to improve your company page and make better use of the content you’re already creating. CHAPTERS 00:00 Intro: How the blind ranking works 00:40 First firm: Branding, services, and content mix 04:00 Second firm: Banners, taglines, and consistency 06:50 Third firm: Employee content and recruiting 11:45 Fourth firm: Video and posting activity 15:10 Fifth firm: Events, articles, and employee reach 19:30 Final rankings and takeaways How would you rank these accounting firms’ LinkedIn pages? Share your rankings in the comments and let us know if you’d like another round! Subscribe to Remarkabrand for more accounting firm marketing, branding, and LinkedIn tips.