Kodak Invented the Digital Camera. Then It Lost Everything.

Kodak once dominated the world of photography. For generations, the yellow-and-red Kodak logo was almost synonymous with taking pictures. But behind that legendary success was a technology that would eventually change everything: the digital camera. Kodak actually developed one of the world’s first digital cameras in the 1970s. Yet instead of completely embracing the digital revolution, the company remained deeply tied to the highly profitable film business that had made it a global giant. As digital photography transformed the industry, Kodak struggled to adapt its business model. Competitors moved faster, consumers abandoned film, and the economics of photography changed forever. In 2012, after more than a century as one of America's most iconic companies, Eastman Kodak filed for bankruptcy protection. This is the story of how Kodak built a photography empire, discovered the technology that could replace its own business, and ultimately lost its position in the revolution it helped create. Was Kodak simply too successful to change? Watch the full story. #Kodak #Business #CompanyAnatomy #DigitalCamera #BusinessHistory #CorporateFailure #Innovation #Photography #Technology #Bankruptcy