The $1M A Day LEGO Lost While Selling 7 Sets A Second

How LEGO almost went bankrupt in 2004 while selling seven sets every second. This documentary reveals how 14,000 unique parts, failed themes like Galidor and $800 million in debt left the Billund brickmaker 30 days from running out of cash. It follows CEO Jørgen Vig Knudstorp's turnaround — cutting the catalog to 6,500 parts, selling 70% of Legoland to Blackstone for $460M, and betting on Star Wars and Bionicle to make LEGO profitable again.