IAU ENGL234 - Chapter 3: Persuading Your Audience

0:00 Chapter 3: Persuading Your Audience 0:50 What Is Persuasion? 4:29 Implicit and Explicit Persuasion 7:25 Expect Audience Resistance 12:07 Know How to Connect with the Audience 12:35 Figure 3.3 Three Strategies for Connecting with an Audience 13:25 Recognize All Constraints 14:45 Consider the Cultural Context 15:52 Shaping Your Argument 16:15 Review Questions