The pursuit of better - Irma Boom’s other 3% rule

In the last video, we looked at Virgil Abloh’s 3% rule — the idea that changing something by just 3% can be enough to create something new. This time, we look at another 3% rule. Irma Boom’s tiny red book grows by 3% every year. But behind this simple rule is a much bigger idea about physical constraints and the slow pursuit of getting better.