Meet Magento UK 2026 | Tech Track | Luke Carthy

Luke Carthy’s Technical Track talk title alone could have ruffled some feathers at this year’s Meet Magento UK:Server-side tracking is the new snake oil. Two years’ deep into agency and consultancy builds have shown him the same pattern everywhere, and he’s not holding back on exposing it. He rewinds through cookie history, from the free-for-all of 1990s dial up, to Safari’s brutal seven-day cull, to explain why simply “going server side” doesn’t fix what everyone thinks it fixes. Then he hands the audience a checklist for spotting a setup that’s dressed-up nonsense.Get it wrong, he says, and you’re better off saving your money. #MM26UK was Meet Magento UK’s 16th year, its 9th being hosted by JH, The Breakthrough Agency. LINKS & RESOURCES: 🌐 Learn more about Meet Magento UK: Meet Magento UK Channel: https://bit.ly/MMUKYT Subscribe to the Meet Magento UK Newsletter: https://bit.ly/MMUKNews Visit the Meet Magento UK website: https://meet-magento.co.uk/ 🏢 Brought to you by JH - The Breakthrough Agency: Visit the JH website: https://wearejh.com/ Sign up to The Friday Five newsletter: https://bit.ly/JHFridayFive 🎟️ Get updates on Meet Magento UK 2027: Follow MMUK on LinkedIn: / meet-magento-uk 🔔 Subscribe to the channel for more Adobe Commerce, Magento, and eCommerce insights! #MeetMagento #MM26UK #eCommerce #AdobeCommerce #magentoecommerce #Magento