Interview with Viden CEO, Anthony Barnes

Adam Beck (CEO, Connected Technology Alliance) sits down with Anthony Barnes (CEO, Viden) to unpack Australia's upcoming voluntary smart device labelling scheme and why a label is only as good as the testing that backs it. They dig into what separates rigorous, independent lab testing from paper-based compliance box-ticking, the often-overlooked hardware risks lurking in globally sourced supply chains (i.e. counterfeit components and undocumented access interfaces), and why more vendors are leaning into independent testing as both a trust signal and a competitive edge. This is a must-listen for anyone thinking seriously about what 'trustworthy' should mean for connected devices.