Seven Teams, One System: Inside the Paragonix Medical Device HubSpot Build (Office Hours) - Ep. 123

At 2:38 in the morning, a donor heart crosses the country in a Paragonix device, and a small team coordinates every step of its journey. Until recently, that work lived in a phone notepad, a hand-colored Word doc, and a group text copying 16 people by hand. Paragonix had outgrown its tools, and in a business where a missed case is a “never event,” they needed systems as strong as their people. So they brought in Optidge for the most complex implementation in the agency’s history. In this episode, Danny shares why the real challenge wasn’t the software, HubSpot. It was bringing seven teams onto one system that none of them had ever owned. He walks through stepping into a role that didn’t exist yet, winning over executives with a live demo built in 48 hours, designing for teams with very different needs, and the launch-week surprises nobody puts in a case study. It’s an honest look at what it takes to lead people, not just a HubSpot for medical device build. An Optidge "Office Hours" Episode: Our Office Hours episodes are your go-to for details, case studies, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing! For more on this episode: https://bit.ly/4duF6Vr Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com https://bit.ly/3GUOMZs Instagram: @thedmmentor https://bit.ly/3vV2Ag9 Linkedin: @thedmmentor https://bit.ly/3IB4ytI Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge - https://bit.ly/3vV2Trj - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy - https://bit.ly/3IIq4N8 - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.