State-Based Marketing and AI-Enabled ABM | LinkedIn Live with Carl Steffens & Vincent DeCastro

Most B2B campaigns run point in time. Your accounts don't. Carl Steffens (ex-Adobe, Cloudflare, Palo Alto Networks) and Vincent DeCastro (The ABM Agency) show how state-based marketing keeps programs always on, and how agentic AI can get a strategy to a live campaign faster. IN THIS LINKEDIN LIVE (recorded Oct 6, 2026) Why point-in-time campaigns fall short, and the carousel analogy for an always-on model The five account stages, from dormant to contract execution, and how to map accounts across product areas How campaign, product marketing, demand gen and BDR roles change Handing accounts to sales with MQL/MQA governance or a $0 opportunity, and where AI can help build out the buying group Generative AI vs. agentic AI, with a walkthrough of ABM Velocity and Revenue Velocity How to start: pick an account cohort you can act on and run a half-day strategy and planning workshop