Full Arch SEO in the AI Era: Rank on Google & ChatGPT | EP. 9 | Seth Morrisey

Most full-arch practices treat SEO as the thing you do when you can't afford ads. Seth Morrisey has spent fifteen years proving that backwards. In this episode Chelsea Morrisey sits down with Seth Morrisey, who runs search for The Implant Engine's client base, to talk about where organic search actually sits for a full-arch practice in 2026 — what still works, what agencies are still selling that does nothing, and what changes now that patients are asking AI models who the best implant provider near them is. This one is practical. Seth covers where the clicks really go on a local search result, why your website is a conversion tool rather than a ranking tool, what Google's standards for medical content mean for the blog posts sitting on your site right now, and the one piece of the job no agency can do for you. What you'll get out of it: Why the Google three-pack matters more than your homepage ranking What a full-arch patient actually does between seeing your ad and booking The blog content that is actively hurting your ability to rank How to get cited by AI models — and the pricing tip almost no practice will act on What $500-a-month SEO is really buying you Why cutting one ad channel moved results on a channel nobody was watching CHAPTERS 0:00 Intro 1:58 The current state of search for full-arch practices 4:09 "I already run Google Ads, so I don't need SEO" 5:09 Rank everywhere — Google and the AI models 6:05 The three-pack, and where the clicks actually go 7:26 What a patient does at 11pm before they ever call you 10:17 Full arch is a business, not a lead source 12:47 What's dead in dental SEO 14:58 Your website is a conversion tool, not a ranking tool 19:29 What AI search changes, and how to actually get cited 23:40 The pricing tip most practices refuse to use 24:08 The one thing your agency cannot do for you 26:39 Why $500-a-month SEO does nothing 32:05 The attribution test — cutting one channel by half 36:13 Why YouTube beats Instagram for AI citations 37:38 Seth's five things to do first The Implant Engine builds full-arch growth systems for GPs, implant centers and specialists — brand and demand, a dental-trained call team, treatment coordinator training, and live reporting. See how the system works 👉 http://lnkh.co/tie_yt #DentalMarketing #ImplantMarketing #AllOnX #FullArchImplants #TheImplantEngine