Building Demand for Remanufactured IT with Circularity First

If remanufactured IT can offer the same warranties and support as new equipment at a lower price, why businesses still prefer to buy new? Anthony Levy, founder of Circularity First and CEO of Cistor, built a business selling remanufactured IT equipment through Cisco Refresh. He shares how he developed customer demand and why adoption remains limited despite the commercial benefits. What you’ll hear in this episode: • The business case for remanufactured IT: Beyond lower purchase prices, companies can extend the life of existing platforms and improve supply chain resilience. • Overcoming customer resistance: Why perceived risks and established purchasing habits matter, and how discounts, product testing and low-risk deployments help build trust. • Getting the sales system to support remanufacturing: How sales incentives that favor new products and unpredictable stock availability can limit adoption, even when customer demand exists. This is the fifth and final episode of our B2B Take-Back series. CHAPTERS 00:00 Intro 06:01 Building demand for Cisco Refresh 11:43 Resale markets for different grades of returned IT 16:22 Recycling limits and business benefits of remanufactured IT 20:36 Customer resistance and commercial barriers to remanufactured IT 25:45 Building customer trust and aligning sales incentives 31:12 Cultural barriers and gaps in B2B marketplaces 37:44 Outro PEOPLE Anthony Levy, CEO at Circularity First   / anthonylevy   Patrick Hypscher, Circular Business Strategist, PaaS Expert   / hypscher   ABOUT Circularity First is a UK-based sustainable IT company that helps organizations reduce the environmental impact of their technology infrastructure. Its approach focuses on extending the lifetime of IT equipment through reuse, remanufacturing and responsible end-of-life management, reducing electronic waste and demand for new hardware. FURTHER LINKS Circularity First: https://circularity-first.com/ Cisco Refresh: https://www.cisco.com/site/us/en/lear... Cistor: https://www.cistor.com/ ONE-PAGE SUMMARY Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/episode/buildi... #CircularEconomy #Remanufacturing #CircularityFirst #Cistor #TakeBack #CiscoRefresh #RemanufacturedIT #SustainableIT #SupplyChainResilience #Sustainability