How Jeff Bezos Actually Built Amazon

How did Jeff Bezos actually build Amazon? See how a garage bookstore became a $2.7 trillion company, and the money ideas behind each step. In 2001, Amazon's stock fell 95%. Experts said it could run out of cash. Bezos kept his eyes on customers, cash and a simple loop called the flywheel. Here is how the money really worked. Chapters: 0:00 Amazon stock crash 2001 0:32 Jeff Bezos before Amazon 2:19 How Amazon started in a garage 4:00 How Bezos funded Amazon 4:52 Amazon first website 1995 6:14 Amazon IPO 1997 7:41 Amazon vs Barnes and Noble 8:58 Amazon in the dot-com crash 10:25 Amazon flywheel explained 11:35 Free cash flow explained 12:44 Prime, AWS and Kindle history 14:34 Amazon revenue and profit today 16:55 Amazon stock splits explained 17:39 Lessons from Jeff Bezos Subscribe to The Money Files With Max for more stories like this. Sources: Amazon annual reports and shareholder letters, Amazon 10-K and 8-K filings with the SEC, Amazon investor relations, Brad Stone's The Everything Store (Little, Brown), HistoryLink, Bloomberg, Fortune, CNN Money, CNBC, Benzinga, PBS NewsHour, Marketplace Pulse, The Motley Fool, GeekWire. For education and entertainment only, not financial advice. #jeffbezos #amazon #jeffbezosamazon