Inside the Customer Journey: Data, AI and eCommerce Growth | BRAND NAKED

What happens when SEO becomes more than rankings and starts influencing the entire customer journey? In this episode, Ivan Kokuti, Head of eCommerce at Dryrobe, explores how customer behaviour, data, and AI can shape a more effective eCommerce strategy. From understanding customer questions and using weather data to reducing returns with AI and creating personalised experiences, Ivan shares practical insights into how Dryrobe identifies growth opportunities and expands across international markets. We discuss: SEO beyond page structure: FAQs, reviews, aftercare, and customer questions. Data-driven marketing: Weather conditions and local purchasing patterns. AI and sizing support: Reducing product returns by 27%. Customer feedback: Using reviews and customer questions to improve the experience. Personalisation and international growth: Tailored journeys, automation, and scaling across markets. A conversation about putting customer insights at the centre of eCommerce strategy and using technology to create better customer experiences.