Monzo's Max White: scaling a writing function, and why companies need writers

Monzo, one of the UK's best-known fintech companies, has an unusually beloved tone of voice. Unsurprisingly, they were also uncommonly early in setting up a writing team. Max White has worked on writing at Monzo for eight years. In this conversation with Narratives Work, Max covers: His background and the genesis of writing as a discipline at Monzo How writing is managed and where it lives within the organisation How writing helps Monzo launch products, think through problems and do great marketing Where AI makes writing better, and where it doesn't Thanks to Max for his time. For more about writing and storytelling in business, head to www.narratives.work.