Research (or/for) innovation - The Ultimate Guide: 03 - We create functions, they expect values

This is the third module of my revisited lecture on "Research vs innovation," in the series "Innovation for scientists." This series of videos is called now "Research [or/for] innovation." In this module "We create functions, we offer values," I explain the difference between what researchers will create, that is, functions, and what users/customers will expect: values. I explain how we can differentiate properties, functions, and values, and why academic researchers are usually focused on the two first items, while users are only interested in the last one. It appears that the initial statement of defining the relationship between research and innovation turns to a new one, centred around the relationship between functions and values. It results that the primary goal of a researcher who wants to develop a real innovation is to see how s.he can align the functions s.he created with the values s.he will offer. I define the 4 types of functions we can identify: primary, discriminating, accessory, and marketing. I also define the 5 types of values users will look at: life-changing, life-improving, social improvement, social ranking, and mimetic desire. Finally, we compare with two examples (a course building, and universities) how functions (created by the University and instructors) and values (expected by students) can be disconnected if we don't look at them precisely.