EP 008 | Mitratech CEO, CCO Share AI Vision & Why Everyone's Talking About Interact 2026

Mitratech's CEO Mike Williams and Chief Customer Officer Lacy DeBruyn sit down together for the first time on Legal Maxxing™ to talk about where AI actually belongs in a business... and where it doesn't. Mike's framework: stop asking what AI can do, and start mapping the "day in the life" you want 12 months from now. Lacy's, in her own words: human where it matters, AI where it scales. They also dig into the AI mandate problem most companies are hitting right now (told to "get AI" with no plan for what it's supposed to do) and how Mitratech is helping customers build one. Plus, Maxx It / Kill It: Mike kills the fear of making a mistake and maxxes ruthless prioritization; Lacy kills the idea that AI is coming for human connection and maxxes curiosity. And a first look at the buzz building toward Interact this October in Phoenix, including one very deliberate tease about Legos. Timestamps: 00:00:00 - Cold Open: How Liz Met Mike & Lacy 00:02:24 - Origin Stories: What Shaped Their Leadership 00:05:30 - The Last 12 Months: Three New Divisions & the AI Shift 00:10:49 - What Sets Mitratech Apart at Interact 00:13:25 - Lacy's Philosophy: Human Where It Matters, AI Where It Scales 00:15:44 - Leading Through the AI Mindset Shift 00:19:19 - Interact Teasers: The AI Nickname Wall & the Lego Surprise 00:19:58 - What Customers Ask For vs. What They Actually Need 00:22:11 - The Maxxing Moment: The "Day in the Life" Framework 00:24:00 - Zone of Genius & Maximizing Human Connection 00:27:06 - Maxx It / Kill It™ 00:29:44 - The Pressure Everyone's Feeling, and the Horizon Ahead 00:33:19 - Closing: See You at Interact Platform requested: You tube Public + Podcast playlist