Karim Mekhtigian & Mohamed Fares on building a brand that became a movement

This week, we're continuing the conversation with Karim Mekhtigian and Mohamed Fares, where they tell me about their design philosophy, and their new destination in Downtown Cairo, Tamara Haus, which is where we recorded the episode. Karim & Fares, alongside Emy Hussein, are the visionary architects behind Cairo's premier design firm, Alchemy Architecture. Together, they have spent years shaping the architectural landscape in Egypt, setting new standards of quality, style and craftsmanship. On our previous episode, we talked about how they joined forces to create a partnership that spans two decades. Chapters 00:00 - Coming up 03:43 - Local aesthetics, global influence 14:57 - Building the Alchemy ecosystem 18:00 - Tamara Haus Music ID: 5ROQ12DERYHSUUVQ