Creative x Tech | Episode 2: What Gaming Understands About Engagement That Advertising Doesn't

What can advertisers learn from the way video games capture and hold attention? Devon Taylor, SVP, Gaming Strategy at Klick Health joins Innovid's Dan Mouradian to explain how gaming mechanics, AI integration, and active storytelling are reshaping brand engagement. Episode Highlights & Timestamps 00:00 - Introduction & Klick Health Overview 00:52 - Why Gaming is Fundamental to Human Engagement & Learning 02:23 - 3 Misconceptions Advertisers Have About Gaming 03:10 - Storytelling & The Game Design Feedback Loop 05:48 - How CPG and Healthcare are Bridging the Gaming Gap 08:36 - Generative AI, Conversational NPCs, and Patient Adherence 11:08 - The Creativity Debate: AI as an Artist's Tool 15:20 - Case Study: Modden 26 & The Derek Sheeley Foundation Key Takeaway: Gaming provides true audience agency—when users play, they live the story rather than just watch it. Marketers who tap into game theory and AI-driven personalization can create deeper, interactive brand experiences. Subscribe for more conversations at the intersection of marketing, creative strategy, and technology! For more great podcasts: https://www.mediaocean.com/podcasts Subscribe to our channel:    / @teammediaocean   Instagram:   / teammediaocean   Facebook:   / team.mediaocean   Twitter:   / teammediaocean   LinkedIn:   / mediaocean   Threads: https://www.threads.net/@teammediaocean #GamingInHealthcare #HealthcareMarketing #AIinGaming #creativetechnology #AdTech #Mediaocean #KlickHealth