Why FIX Is More Important Than Ever

In this episode of FinTech Focus TV, Toby Babb is joined by Sumit Kumar, Founder and CEO at Sosuv, to explore how AI and automation are transforming FIX connectivity and some of the traditionally manual processes behind financial markets. Sumit shares why slow FIX certification and onboarding isn’t simply a technology challenge, but a revenue problem, and explains how smarter automation can help firms accelerate processes, improve efficiency and unlock value faster. They also discuss the future of FIX, the untapped potential of trading data, why AI should only be used where it adds genuine value, and the importance of human oversight in financial technology. Plus, Sumit shares his approach to building and retaining high-performing technology teams, and why challenge, learning and growth are essential for attracting the best talent