16 Dominant Emotions from Clayton Makepeace [copywriting & selling]

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting https://www.BTMSinsiders.com/courses/... 🏃‍♀️ High-Velocity Copywriting https://www.BTMSinsiders.com/courses/... 🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training… https://www.BTMSinsiders.com/bundles/... 📃 The Legendary Clayton Makepeace Outline https://www.BreakthroughMarketingSecr... ☕ Wanna say "thanks" for this episode? Buy me a coffee... https://www.buymeacoffee.com/royfurr ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 Subscribe to Roy’s YouTube channel https://www.youtube.com/user/royfurr?... 🎧 Subscribe to the Breakthrough Marketing Secrets podcast https://breakthroughmarketingsecrets.... 📧 Get Roy’s Daily Emails https://www.BreakthroughMarketingSecr... 🤝 Apply to work with Roy https://www.BreakthroughMarketingSecr... ⏱ Chapters: 00:00 - The story of the paper [Intro] 01:51 - Today's episode is sponsored by... 03:14 - 16 Dominant Emotions to Trigger for Powerful Copy 10:37 - Emotional Direct Response copywriting 12:22 - Don't miss out my copywriting training! [More Resources] You’ve heard that people make decisions based on emotion, and justify them with logic… But I don’t think you realize that it’s not just a truism or pithy quote. I just heard about some research into people who had the emotional center of their brain cut off (not by researchers, by illness or accident). When those people were tasked with making a decision, they could rationalize their choices all day long. They could explain the advantages of choosing one option over the other. THEY COULDN’T MAKE A DECISION. Without emotion, people literally can’t make decisions. Which means your copywriting needs to evoke emotions to get people to make a decision to buy. With that in mind… In today’s episode, I share a list of 16 Dominant Emotions to use in Copywriting and Selling that I got from the late, great Clayton Makepeace… Yours for bigger breakthroughs, Roy Furr #emotionalselling #emotionalcopywriting #directresponse #copywriting #claytonmakepeace #dominantemotion