How to Price Your Artwork Without Underselling Yourself (The Mistakes Costing You Sales)

Pricing your artwork is probably the question I get asked the most, right behind shipping tips. So today, closing out this three-day series and kicking off season two, we're breaking down how to actually price your art — the mistakes that quietly cost artists the most (giving work away "for exposure," panic-discounting during slow months, pricing off materials alone, copying someone else's price sheet, underpricing commissions just to land the client) and what those mistakes really cost you: a hole that's brutal to climb out of, galleries and shows that pass you over, and the burnout that pushes so many talented artists to quit. Then we get into the fix — the three pricing models I actually use (square inch, hourly, and market comparison), how to price commissions so you stop resenting them, and the mindset shift that matters more than any formula: your dream client respects the number, raising your prices can grow demand instead of killing it, and a sustainable business beats a busy one every time. If you've ever wondered whether you're charging enough, undervaluing your work, or ready to raise your prices without losing clients, this episode is your starting point. Read my recent Substacks on Pricing: https://hayleypricewhite.substack.com... https://hayleypricewhite.substack.com... https://hayleypricewhite.substack.com...