Boerne Radio Interview with Hallmark Media's Danielle Mullin - Hallmark's Merriest Christmas Town...

Boerne is in the Running for Hallmark’s Merriest Christmas Town + Interview with Hallmark SVP Danielle Mullen On Boerne Radio 103.9 FM, host Baron Wiley speaks with Danielle Mullin, Senior Vice President of Brand Marketing at Hallmark Media, about Hallmark Channel’s 25th anniversary and the contest to find Hallmark’s Merriest Christmas Town in America. Boerne is one of 25 finalists and the only Texas town on the list. Mullin explains the criteria—welcoming, festive, authentic community spirit—and says finalists receive an official Hallmark Christmas Town toolkit, while the winning town will have a scene from a Hallmark Christmas movie filmed there. Studio guest Jennifer Nichols shares why she nominated Boerne, citing its holiday traditions, neighborly support during celebrations and floods, and the town’s real Main Street charm. Listeners are urged to vote daily at boerneradio.com by September 4. • 00:00 Welcome and Vote Push • 00:52 Hallmark Contest Origins • 01:52 Prizes and Filming a Scene • 02:43 What Makes Hallmark Special • 03:43 Boerne Hallmark Moment • 04:24 How Hallmark Picks Merriest • 05:14 Jennifer Nominates Boerne • 06:46 Community Spirit in Action • 07:09 Boerne Name and Snow • 07:54 Final Thoughts and Thanks • 09:36 Vote Daily Call to Action • 09:57 Hallmark Checklist and Farewell See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.