Cool Moss: What Happens When You Stop Running from the Fire

What does it take to go from hiding in the shadows, watching other people live their lives, to running an award-winning media company that shapes the future of a whole city? Laura Terry is a Georgetown, Texas-based entrepreneur, marketer, and podcaster who has spent 30 years helping businesses find their voice and connect with their communities. She hosts The Unbridled Creative and Be Locally Loved, and runs Be Local Georgetown. She and Angie talk about saying yes to a calling that terrifies you, why your messaging matters more than your marketing budget, and what happens when you stop performing and just be who you are. In this episode, she explains: ■ Walking on Fire: A grandma at a Tony Robbins live event grabbed her hand and pulled her across 14 feet of hot coals. That moment was the first step toward becoming who she is today. ■ The 2 Millimeter Tweak: You don’t have to leap across a chasm to change your life. Small, consistent adjustments made over decades will land you somewhere completely different. ■ Building a StoryBrand: Donald Miller’s framework rewired 30 years of marketing instincts in one audiobook. The core shift: you are not the hero of your customer’s story. You are the guide. ■ A Day in the Cemetery: Her coach told her to spend an hour walking through a cemetery and call him after. What she found there made her decide to stop being someone she wasn’t, whatever it cost. ■ The Power of Moments: Be Local’s real mission isn’t selling ads. It’s curating the moment when someone goes from feeling like an outsider to feeling like they belong. 00:00 Sponsor: WinStar Insurance Group 1:02 Welcome: Laura Terry 2:46 📚 Unleash the Power Within by Tony Robbins 4:15 The Tony Robbins firewalk 8:45 The 2 millimeter tweaks philosophy 13:58 Bloom Where You’re Planted 19:33 Be Local Cedar Park and the COVID pivot 21:25 Approaching Mayor Trader shaking in her boots 23:27 📚 The Power of Moments by Chip and Dan Heath 27:25 Be Local’s mission beyond advertising 31:44 📚 Building a StoryBrand by Donald Miller 36:27 The day in the cemetery 43:07 The Unbridled Creative Podcast 48:25 Be Locally Loved Podcast 54:48 Angie’s Outro ◼ Unleash the Power Within by Tony Robbins ◼ The Power of Moments by Chip Heath and Dan Heath ◼ Building a StoryBrand by Donald Miller ◼ How Marketing Works by Laura Capes Terry (unpublished) Follow Laura Terry: ◼ Website: LauraCapesTerry.com ◼ Instagram: Laura Capes Terry MBA OK ◼ The Unbridled Creative: theunbridledcreative.com The Books That Shaped Me: ◼ Book a discovery call with Angie - https://link.ask4tea.com/widget/booki... ◼ Work with Angie (UnBreakable Life coaching) - https://angiesmithsummitconsulting.com ◼ Subscribe for new episodes every week -    / @thebooksthatshapedme   ◼ Listen on podcast apps - https://rss.com/podcasts/the-books-th... ◼ Connect with Angie on LinkedIn -   / angie-smith-connector   ◼ Follow Angie on Facebook -   / angie.smith.2021   #TheBooksThatShapedMe #LeadershipPodcast #AngieSmith