Inside Sweden’s Forests: How Sustainable Forestry Shapes Renewable Packaging

Join the Holmen team live from a Swedish forest for a unique, on-the-ground exploration of how sustainable forestry underpins renewable packaging materials. This session takes you from the cold Nordic landscape to the core issues shaping today’s sustainability debate, including regulation, consumer expectations and circularity. We look at why Scandinavian forests are geologically young compared with tropical regions, what this means for biodiversity, and why global conservation priorities are so different across the world. The team also gives a clear, up-to-date overview of the EU Deforestation Regulation, recent political developments and what the proposed changes could mean for operators inside and outside the EU. The discussion moves beyond regulation to consumer behaviour, sharing recent insights showing that people still expect circular and renewable packaging options. We break down what circularity actually means in practice and how renewable raw materials fit into that picture. You’ll then join a walkthrough in the forest to see how sustainable forestry works in reality. The session covers how trees are harvested primarily for timber, how residual material becomes pulp for paper and board, and why packaging is not the driver of forest harvesting. The team also demonstrates replanting techniques, explains Sweden’s long-standing legal requirements for forest regeneration, and highlights how young forests naturally support biodiversity and wildlife. Whether you work in packaging, sustainability or supply-chain decision-making, this session offers practical clarity at a time when the landscape is fast-moving and often confusing. #packaging