Is Your Law Firm Visible to AI? with Jason P. Lisi

When Jessica asks new clients for the ROI on their marketing spend, the answer is almost always "I don't know." Jason P. Lisi, a tax attorney turned marketer who has run a law firm marketing agency since 1998, explains why. He breaks down how people choose lawyers today and why your website is where every referral checks you out. He also explains what optimizing for AI search engines means for your firm's visibility, and why SEO is never set-it-and-forget-it. Then comes the part every owner needs: track every lead, ask the deeper question at intake, and compare that conference trip against a targeted, trackable campaign. Facts, not feelings.