How AI Is Changing Brand Discovery ft. Kirthiga Reddy

AI is changing how consumers discover, compare and choose brands, often before they ever click. Kirthiga Reddy, CEO & Co-founder, OptimizeGEO.ai and Verix, joins Hitesh to break down what this shift means for marketing. From AI visibility and the evolution of SEO to new metrics and a 30-60-90 day action plan, the conversation explores how brands can prepare for a world where they are marketing to machines as well as humans.