More Than Sales Episode 15 - Why Beautiful Brands Don't Always Sell with Hazel Turner

Why Beautiful Brands Don't Always Sell with Hazel Turner What does it take to build a brand that not only looks good but actually attracts clients and sales? Enfys Maloney sits down with branding expert Hazel Turner to dive into psychology-led branding for small business owners. Drawing on her experience with premium brands like Vogue and ASOS, Hazel shares why consistent, intentional design is the secret behind powerful brands and how small businesses can apply these big brand principles. Discover how branding shapes perception in seconds, the difference between simply “beautiful” brands and brands that sell, and why your personal style and presence are as much part of your brand as your website. Essential listening for anyone ready to take brave, bold action to make their brand work for them, not against them. _____________________________________________________________________ Key Topics Covered: 00:00 The power of branding in shaping client perception 01:26 Hazel's experience with major brands and the lessons learnt 03:25 Prioritising the end user when designing brand identity 06:26 The importance of visual touchpoints and audience alignment 07:12 Consistency versus aesthetic variety in branding 10:09 Personal style, attire, and their impact as brand touchpoints 13:06 The role of brand strategy in business growth and perception 16:30 Who decides brand perception: founder versus audience 18:19 The reasoning and strategy behind major brand rebrands 20:51 When offline and online brand experiences don't align 29:45 Hazel Turner's mastermind table at the Extravaganza _____________________________________________________________________ About Hazel Turner: Hazel Turner is an award-winning brand strategist helping ambitious founders transform how their businesses are perceived. For more than 25 years, she's worked across editorial, digital and commercial design, from Vogue and Marie Claire to ASOS and Revolution Beauty, studying one question: why do people choose one business over another? Today, she combines psychology, colour and commercial strategy to create brand identities that do far more than look beautiful. They shape perception, build trust, communicate value and ensure a business is recognised at the level it's truly operating. Hazel believes businesses don't reach their potential until they're perceived at their potential. That's why every decision she makes is intentional. She works with ambitious founders who are ready for a brand that reflects the business they've become: one that's impossible to overlook, impossible to undervalue and impossible to outgrow. Connect with Hazel: Instagram:   / well.designed.uk   LI:   / hazel-turner-9655a735   _____________________________________________________________________ About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. _____________________________________________________________________ More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders. This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply. https://www.salestrainingwithenfys.co... Make sure you follow and subscribe for the next episode of More Than Sales! _____________________________________________________________________ Connect with Enfys: Website: https://www.salestrainingwithenfys.co... Instagram:   / enfys_maloney_official   LinkedIn:   / withenfys   Facebook:   / salestrainingwithenfys   YouTube:    / @more-than-sales   Produced by Winter Audio.