AI Content Sounds Like Everyone Else. Here's How to Stand Out

Why are your LinkedIn posts getting fewer views in 2026? Is the LinkedIn algorithm changing, or is your LinkedIn marketing strategy no longer working? You're creating content, posting consistently, and trying to grow your professional network. But your LinkedIn engagement, impressions, and organic reach aren't what they used to be. Sound familiar? In this episode of The Visibility Room™: On Air & Off Script, host Karyl Morris sits down with Heather McGlone, founder of ACE Strategies, to discuss LinkedIn algorithm changes, LinkedIn marketing strategies, B2B marketing, personal branding, AI-generated content, and building professional visibility that actually leads to business opportunities. Heather shares her perspective on why LinkedIn posts aren't reaching as many people, why commenting and meaningful engagement are becoming increasingly important, and how business owners can rethink their LinkedIn content strategy without losing their authentic voice. But here's where the conversation gets interesting. Are we spending too much time worrying about LinkedIn views and not enough time building relationships with the people who could actually become our clients? Karyl challenges the obsession with social media vanity metrics, explaining why your LinkedIn profile and content still matter—even when engagement is disappointing. Potential clients are researching you, evaluating your credibility, and deciding whether you're someone they want to work with. Heather also tackles another growing problem: AI-generated marketing content that sounds exactly like everyone else's. They explore how entrepreneurs can use AI marketing tools while maintaining their personality, brand voice, and authenticity. And if you're a small business owner who's overwhelmed by social media marketing, website SEO, content creation, and everything else on your to-do list, you'll want to hear about Heather's CHEM Lab (Collaborative Hands-on Entrepreneurs Marketing Lab). Created to help entrepreneurs stop procrastinating and start making progress, CHEM Lab brings business owners together to work on their marketing, collaborate, and learn practical ways to get things done. From LinkedIn engagement strategies and personal branding to authentic marketing, business networking, and building trust online, this conversation challenges what we think we know about visibility. Because getting more views isn't necessarily the same as getting more business. Watch the full episode and join the conversation! Have you noticed your LinkedIn engagement dropping? Are you posting less because of it? Tell us in the comments! Who's Heather McGlone? Heather McGlone is the founder of ACE Strategies, a Michigan-based marketing company helping B2B coaches, consultants, fractional executives, and small business owners simplify their marketing and strengthen their online presence. With more than 13 years in business, Heather specializes in LinkedIn marketing, website development, content creation, and helping entrepreneurs communicate authentically. She's also the creator of CHEM Lab**, a collaborative, hands-on marketing experience designed to help business owners turn their marketing to-do lists into actual progress. A natural connector and community builder, Heather believes successful marketing starts with genuine relationships, collaboration, and showing up as yourself. Connect With Heather McGlone: Website: https://www.kickacestrategies.com/ Instagram:   / ace_strategies   LinkedIn:   / heatherdoeringmcglone   Who's The Host? Karyl Morris is the founder of The Image Impact Group and host of The Visibility Room™: On Air & Off Script, filmed exclusively in Detroit's ONLY visibility creative studio for high-impact leaders. Through candid conversations with hand-selected guests, Karyl explores leadership, professional visibility, personal branding, and what it really takes to build credibility and influence. Connect With Karyl Morris: Website: https://www.theimageimpactgroup.com/ Instagram:   / thevisibilityroom   LinkedIn:   / karylmorris   YouTube:    / @karylkmorris   0:00 What Actually Matters for Your Online Reach 0:39 Meet the Connector Extraordinaire 2:54 Rapid Fire: Business Drivers and Beliefs 6:52 Solving the Marketing Overwhelm 12:41 The Evolution of LinkedIn Engagement 19:58 The Magic Bowl: Deep Dives and Detroit Pride #LinkedInAlgorithm #LinkedInMarketing #LinkedInEngagement #PersonalBranding #TheVisibilityRoom