They Found $100 Million Hiding In The Market They Already Serve

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy Mello sits down with two returning guests: Aaron Gaynor, founder of Eco Plumbers, Electricians, and HVAC Technicians, fresh off crossing $100 million and pacing $113M this year, and Zac Dearing, co-founder of Mantel, the AI-powered sales platform behind some of the sharpest shopping data in home services. No rehashed stories, just what is working right now: why recruiting beats leads, the new hire who sold $1M of HVAC in his first month, the labor burden number every tech should know, why 60 to 70% of deals are still alive after you leave the home, the 15% market share rule that tells you when to grow, and the marketing math that separates maintaining from grow-grow. Follow Aaron Gaynor and Eco: https://geteco.com Follow Zac Dearing and Mantel: https://usemantel.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:03 - Aaron's $100M Milestone And The New Headquarters 06:23 - Where Homeowners Spend Their Decision Time 08:46 - Two Years On Mantel: Eco's Close Rate Now 10:37 - 69% Shop For Pricing Online And Most Find Nothing 12:23 - The Options Formula And The Sunday Effect 14:55 - Recruiting Beats Leads: Who Not How 17:09 - The New Hire Who Sold $1M In One Month 18:46 - Loyalty, Labor Burden, And The 24% Line 24:33 - The One Truck Exercise And What A Call Really Costs 29:01 - Private Equity, Labor, And Who Really Benefits 34:04 - What Contractors Actually Adopt In AI 35:43 - Charging More Than The Average Bear 42:27 - Sales Is Not A Dirty Word 44:53 - Shopping Beats Selling 49:33 - When Homeowners Actually Read Your Proposal 51:31 - Buy Or Build: The Greenfield Answer 56:30 - Marketing Math: Maintain, Grow, Or Grow Grow 01:00:21 - The 15% Rule: When To Enter A New Market 01:06:30 - Closer Hats, Next Missions, And Final Advice 01:12:40 - Stop Assuming The Deal Is Dead 01:16:09 - The Apollo 11 Close 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶   / officialtommymello   Instagram ⟶   / officialtommymello   Facebook ⟶   / thomasmello